“WINTER IS ANGRY… FIGHT BACK.”
This is the slogan that Nike is employing to sell their new winter gear. You can visit this website http://www.fightwinter.nike.com/ to check out their new campaign.
When you arrive at their new website, you will be prompted to play a game. Just Do It (pun intended). It is an extensive, elaborate and totally unecessary attempt to engage potential customers with their new line of winter warm wear.
In the game, you can control U.S. Soccer National Team Forward Alex Morgan as she attempts to work up some fancy moves and score on goal. Alex is wearing the Hyperwarm Compression Top, one of Nike’s new line of winter gear for soccer players.
The Hyperwarm Compression Top uses a brushed polyester Dri-FIT technical fabric for maximum warmth and to help keep you dry. It is built with the optimal technology for support, warmth, reduced chafing and increased movement. It comes in black, green, gorge green, court purple, university orange, flint grey, college navy, team maroon, white, varsity royal and varsity red. It is just one item of winter soccer gear that Nike recently released.
Two other new Nike winter gear lines for soccer players are the Found 12 line and the Comp 12 line. The Comp 12 line consists of a polyester jacket, polyester pant, midlayer top, and technical pant. The Found 12 line boasts of a pilot jacket, rain jacket, rain pant, SDL poly jacket, SDL poly pant and 3/4 technical pant.
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