Nike Creates ‘Recycled’ Collection

Leading sports brand Nike recently unveiled its newest collection of team soccer uniforms, just in time for the upcoming European Championships kick off.

Soccer icons Cristiano Ronaldo, Wesley Sneijder, and Franck Ribery were all spotted donning Nike’s latest collection of soccer kits—but these are no ordinary uniforms.

Nike’s new line is proudly ‘recycled’. The brand boasts of their new soccer uniforms to be the most eco-friendly kits ever produced in the soccer team’s history. The team soccer uniforms are lighter, more breathable, and are 96% made from recycled material.

Each shirt is made out of discarded plastic bottles recycled into polyester. Averages of 13 plastic bottles make up one complete uniform. To produce the entire collection, almost 13 million discarded plastic bottles were melted down into fabric, creating polyester material enough to cover more than 29 football fields– all these would have all gone to waste otherwise.

Nike also reduced energy consumption by not having to manufacture virgin polyester. Most of the recycled bottles used came from landfills in Taiwan and Japan. With the crying need to save the environment, the sportswear manufacturing giant didn’t think twice to support this cause with these new team soccer uniforms. And they did this without sacrificing the trademark Nike comfort, style, and design engineering for maximum performance.

“This jersey represents the spirit of French elegance, something recognized all over the world,” says Laurent Blanc, France’s coach. “The true collar, the new blue, [and] the addition of red really enhance the new kit. It goes well with the philosophy I want to create: creativity, humbleness, and ambition,” he adds.

With this new creation, Nike has definitely raised the bar of sportswear all over the world. These new line of uniforms were created specifically for teams in France, Portugal, Holland, and the United States. Recent friendly matches have shown soccer teams sporting the new Nike collection.

“France is one of the most successful and well known teams in the world, and we look forward to delivering innovative products to help them perform on the pitch,” says Mark Parker, NIKE, Inc. President and CEO.

Nike hopes to inspire sports lovers across the world to do their own share in saving the environment. The World Cup and the European Championships are one of the most widely supported sports events in the world, and with soccer teams seen wearing Nike’s recycled eco-friendly creations, the brand hopes to take the lead in bringing this ‘green’ advocacy in the arena of sports.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s