Recycled Uniforms during the 2010 World Cup – A First of its Kind

The 2010 World Cup Series brought the best soccer teams and millions of soccer fanatics together in one epic event.  Fans wearing their teams’ soccer jerseys flocked to the stadiums to show support and encouragement.  The series was such a huge success that everyone is still talking about it even now.

However there is also another reason to call the 2010 World Cup Series a success.  For the first time ever, recycled soccer uniforms were used by several soccer teams during the World Cup.  Team USA together with the teams from Brazil, Australia, The Netherlands, Portugal, Slovenia, Serbia, South Korea, and New Zealand wore shirts made out of recycled plastic beverage bottles.

The Nike Company was responsible for coming up with the innovative idea and making it possible.  The bottles came from the landfills in Taiwan and Japan.  The bottles were converted into fiber and weaved into fabric.  Nike also distributes the products and everyone can purchase one for $70.

Compared to the traditional uniforms, the recycled jerseys are lighter and more durable and flexible.  They are also able to provide superb ventilation because of the laser-created holes on them.  Time Magazine’s Joel Stein saw the soccer jerseys and stated that they felt incredibly soft.

Similar with Nike, the famous Coke Company also sells shirts made of plastic bottles.  The shirts are distributed through the Drink2Wear label.  The shirts are 50% plastic bottles and 50% cotton.  Each of the Coke shirts features a label, which tells customers the number of bottles used to create the product.  It is a nice idea for product marketing and additional information can make customers more aware of how the product was created and what it is made of.  The Coke shirt can be purchased in several locations such as Wal-Mart for a price of $7.  Some high-end boutiques also have similar products however customers have to pay more when purchasing these items at these stores.

The World Cup 2010 definitely made an impact not only among soccer fanatics but also among advocates of a greener environment.  With the nine soccer teams promoting the campaign during the World Cup, more and more people have become aware of what the campaign is all about.

We can only hope that other teams will also participate with this campaign in the next World Cup Series.  More teams and individuals participating mean more awareness of the impact of using recycled materials.


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